Yam Refaeli
A music video for Yam Refaeli, with the effects projected live on set.
Build the visual world for a Yam Refaeli music video directed by Itamar Lider.
Made Projection-based effects filmed live on set, with colour finishing.
- Starting point A visual script cut to the lyrics and musical progression before the shoot.
- The craft Project the visuals onto a high-resolution screen during filming, lighting the performers in camera.
- In the world An integrated performance and projected world, finished with colour and platform-specific versions.
Read the full story
A music video for the singer-songwriter Yam Refaeli, directed by Itamar Lider, with the effects shot in camera rather than added afterwards.
The visuals were projected onto a high-resolution screen during filming instead of shooting against green. That put real light from the projected image onto the performers and the set, so the two were integrated on the day — the part that is hardest to fake in post. It required a visual script locked in advance, every scene cut to the lyrics and the musical progression before anyone was on set.
Post was mostly colour: grade and enhancement, then platform-specific versions carrying their own graphics. The video has since passed fourteen million views on YouTube.