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Tal Heuberger
Delorain, cover
Work, Apps & games

Delorain

AI studio software: one product photo in, a full campaign out.

Credits

My part
Founder and operator
Outcome
In beta
Format
AI product-content studio
Year
2026

Turn a product image into a complete campaign through one production system.

Made An AI product-content studio spanning stills, video, copy and orchestration.

Read the full story

Delorain is the founder side of the practice: an AI product-content studio that takes a product image and returns a campaign.

The pipeline runs upload, analysis, generated stills, generated video, copywriting and campaign orchestration — the same sequence a studio would work through by hand, built as software instead. It is the operator's version of the same craft: the systems behind the image rather than the image itself.

Inside the process

Concept frames directed for Delorain’s own launch campaigns. Each one was generated from the exact prompt below — engine and prompt recorded in a sidecar at render time.

  • Split frame: on the left, a flash-lit phone snapshot of a green glass ginger beer bottle on a cluttered kitchen counter; on the right, the same bottle lit as a studio advertisement on a pale stone plinth with ginger root and red chillies against a black ground. A thin lime seam divides the two halves.

    Rendered with higgsfield/gpt_image_2

    Read the prompt
    Split-screen composition, left half: amateur smartphone photo of a green glass ginger beer bottle on a cluttered kitchen counter, harsh flash, slightly tilted, realistic mundane; right half: the same bottle as a premium studio advertisement, dramatic overhead spotlight on a white plinth, deep black background, ginger root and chili styling, condensation droplets, editorial product photography. A thin neon lime (#CAFF00) vertical seam divides the halves. Photorealistic, no text.
  • A three-by-three grid showing the same green PIMENTO ginger beer bottle in nine different advertising settings: black studio spotlight, sunlit picnic table, neon Tokyo street, white Mediterranean terrace, a flat-lay with chillies and starfruit, misty forest floor, concrete plinth, luxury bar counter, and desert at golden hour.

    Rendered with higgsfield/gpt_image_2

    Read the prompt
    3x3 grid, the identical green PIMENTO ginger beer bottle photographed in nine radically different advertising scenes: black studio spotlight, sunlit picnic table, neon Tokyo street, white Mediterranean terrace, flat-lay with chilies and starfruit, misty forest floor, brutalist concrete plinth, luxury bar counter, desert at golden hour. Consistent bottle, wildly different lighting per cell, photorealistic.
  • A dim supermarket aisle lined with rows of identical plain grey boxes, with a single ornately labelled olive oil bottle lit by one warm ceiling spotlight on the middle shelf.

    Rendered with higgsfield/nano_banana_2

    Read the prompt
    A supermarket aisle at closing time, shelves stocked with rows of identical dull grey unbranded boxes, and one single vividly designed olive oil bottle glowing under a warm spotlight in the middle shelf, its label rich and editorial, faint dust in the light beam, moody retail cinematography, shallow depth of field, photorealistic.